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Competitive IntelligenceDas vorliegende Buch ist eine praxisorientierte Einfhrung in Konzepte, Techniken und Anwendung der Competitive Intelligence. Durch 24 Fallstudien und Fachbeitrge, u. a. von Unternehmen wie BMW AG, E. ON Sales & Trading GmbH, DaimlerChrysler Off Highway, Siemens Medical Solutions, ZF Trading GmbH, Centerpulse Orthopedics Ltd., Evotec OAI AG, Deutsche Brse Systems AG, SAP SI AG, T Mobile Deutschland GmbH, werden theoretische Grundlagen an
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