Loreal Paris Excellence 7.17 Ash BlondeL'Oral Paris Excellence 7. 17 Ash Blonde offers a triple care color regimen that protects hair before, during, and after coloring. The anti brass technology ensures vibrant color for up to eight weeks. This gentle formula is designed to be kind to both scalp and hair, providing a rich, long lasting color that leaves hair shiny and supple. Key Features Triple Care Color Regimen Anti Brass technology Gentle on scalp and hair Rich, long lasting color