Personal Financial Planning for Executives and EntrepreneursEffective financial planning for executives and entrepreneurs is complex, dense, and impossible to reduce to a single, easy to understand formula. Designed to emphasize the importance of successful, targeted financial planning, this book begins by telling a story about a fictional, but plausible, power couple and their family who (spoiler alert!) do pretty much everything wrong in securing their financial future. In most cases, they dont do the things