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A Cross-Cultural Study of Commercial Media Discourses
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A Cross-Cultural Study of Commercial Media Discourses
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A Cross-Cultural Study of Commercial Media DiscoursesThis book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of
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A Cross-Cultural Study of Commercial Media Discourses
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