Moral Core Advocacy: Finding the Heart of Your CasePlaintiffs' lawyers are intelligent, capable, and a compassionate group of people. Yet on average, we win only slightly more than half of the time, and the majority of those wins barely cover fees and time spent. Why are we losing so many cases? Tort reform has cost us the battle for public opinion and the jurors' hearts and minds. We face the foregone conclusion that trial lawyers are in it for the money. Yes, it's about justice. But what we have