Retail DisruptorsRetail Disruptors The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables typically fewer than 2,000 Stock Keeping Units for prices that are usually 50 60% lower than national brands. The best known hard