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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and ExperiencedThe topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Author: R. Govers, F. Go Publisher: Palgrave MacMillan Published: 08 01 2009 Pages: 340 Binding Type: Hardcover Weight: 1. 45lbs Size: 9. 20h x 6. 20w x 1. 00d ISBN:
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
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