Analytic Activism: Digital Listening and the New Political StrategyAmong the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e petitions, likes, and hashtags lies a sea of data a newly quantified form of supporter sentiment and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book,